A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture.

Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector.

The artist-enterprises find themselves at the confluence of two dynamics of production--artistic and economic: artistic because they invent new expressions and meanings; and economic because these expressions must be supported by monetary values on the market. The artistic dynamic is part of a long process of artistic enhancement and only an artist can say whether it has reached the point of presentation or equilibrium. The economic dynamic is dependent on the constant endorsement of artists' works by the market to ensure their survival as artist-enterprises.

Entrepreneurship is a creative practice with tremendous impact, but how does one effectively teach entrepreneurs to engage in this sometimes tumultuous and risk-laden process? This book offers sixty-five experiential exercises, each designed to be applicable to the entrepreneurial process, to engage students and help them develop as creatively-minded entrepreneurs.

International Entrepreneurship in the Arts focuses on teaching students, artists, and arts managers specific strategies for expanding creative ventures that are already successful domestically to an international audience.