Learn how to calculate the market size for any product. Get a practical 30-minute introduction to market sizing and learn the fundamentals of market research with this video from MaRS Market Intelligence.
Searching for the best industry matches for your technology? Technologies may apply across one or more industries and markets - so which one is the right one, right now?
In addition to the Industry/Sector Data resources listed on the Market Research page of this guide, try the resources below to find more data on your industry.
Trade publications and business-to-business journals are a good source of current industry news, and may offer industry and market statistics that you can not find elsewhere. Check the source of data in reports to see if you can access more information.
The following databases have excellent coverage of trade publications.
Industry associations and trade groups are an excellent source of industry statistics and reports, generally available on their websites or through their publications.
Google or your preferred search engine is the most efficient way to find relevant associations in your desired industry. Try using search terms like "industry association," "industry group," "trade group," "trade organization," etc.
NAICS (North American Industry Classification System) and SIC (Standard Industry Classification) codes are an easy way to group companies engaged in the same economic activities, like mining, retail, or health care.
SIC was used by the US and Canadian governments until 1987, when both countries adopted NAICS. Some commercial databases continue to use SIC, however.
You can search by NAICS and/or SIC in the following databases.
Gerstein Science Information Centre
9 King's College Circle
Toronto, ON, M5S 1A5
About web accessibility. Tell us about a web accessibility problem.
About online privacy and data collection.
© University of Toronto. All rights reserved.