Research Guides: Entrepreneurship: Research methodology

Market research methodology

To find answers to specific research methodology questions, we recommend the following collections:

Sage Research Methods Online
Hundreds of titles provide a quick definition of methods to comprehensive exploration of concepts and methods. Includes books, videos, dictionaries and encyclopedias.
Qualitative Research - O'Reilly Online Learning: Academic/Public Library Edition
E-books, courses, videos, articles on aspects of qualitative research. Searchable.

Doing Surveys Online by Vera Toepoel
ISBN: 9781446249673

Publication Date: 2015-12-09
How to Design, Implement and Analyse a Survey by Anthony Arundel
ISBN: 9781800376168

Publication Date: 2023-03-31

If you're taking a course on tech entrepreneurship, chances are good that some of these will be on your syllabus.

The Startup Owner's Manual by Steve Blank; Bob Dorf
ISBN: 1119690684

Publication Date: 2020-03-17

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade.
Business Model Generation (e-book) by Alexander Osterwalder; Yves Pigneur
ISBN: 0470876417

Publication Date: 2010-07-13

Also available in paper format.
Value Proposition Design (e-book) by Alexander Osterwalder; Gregory Bernarda; Trish Papadakos (Designed by); Yves Pigneur; Alan Smith
ISBN: 9781118968055

Publication Date: 2014-10-20

Also available in print.
The Handbook of Market Intelligence by Hans Hedin; Irmeli Hirvensalo; Markko Vaarnas
ISBN: 9781118923627

Publication Date: 2014-06-30
Ethical Tech Startup Guide by Baecker, Ron
ISBN: 9783031187803

Publication Date: 2023