Research Guides: Entrepreneurship: Research methodology

Market research methodology

To find answers to specific research methodology questions, we recommend the following collections:

Sage Research Methods Online
Hundreds of titles provide a quick definition of methods to comprehensive exploration of concepts and methods. Includes books, videos, dictionaries and encyclopedias.
Qualitative Research - O'Reilly Online Learning: Academic/Public Library Edition
E-books, courses, videos, articles on aspects of qualitative research. Searchable.

If you're taking a course on tech entrepreneurship, chances are good that some of these will be on your syllabus.

The Startup Owner's Manual by Steve Blank; Bob Dorf
ISBN: 1119690684
Publication Date: 2020-03-17
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade.
Business Model Generation (e-book) by Alexander Osterwalder; Yves Pigneur
ISBN: 0470876417
Publication Date: 2010-07-13
Also available in paper format.
Value Proposition Design (e-book) by Alexander Osterwalder; Gregory Bernarda; Trish Papadakos (Designed by); Yves Pigneur; Alan Smith
ISBN: 9781118968055
Publication Date: 2014-10-20
Also available in print.
The Handbook of Market Intelligence by Hans Hedin; Irmeli Hirvensalo; Markko Vaarnas
ISBN: 9781118923627
Publication Date: 2014-06-30