Market research is divided into two parts:
1. Primary market research: interviews and other research involving YOUR (potential) customers, competitors, etc. done in the field.
2. Secondary market research: third-party market research on customer or user groups, relevant industries and competitors or partner companies

This page lists best bets for UTL library databases to find
secondary competitor/company, industry/sector, and
customer/user data.

Quick links to core entrepreneurship databases

Quick links to open and free market research resources (no UTOR sign in)

Learn more about primary vs. secondary research methods

Industry profiles identify leading companies and provide market forecasts, market segmentation and industry trends.

See all industry databases and resources

Companies may be competitors, potential customers, partners or an exit strategy. Start by searching company profiles in the databases and directories below.

See Private Company Research or Public Company Research tools

Customer data includes demographics, psychographics, and behaviours, on consumer or business markets.

See more Data and Statistics resources or contact the Map and Data Library.