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Gerstein Science Information Centre

Entrepreneurship

Recommended resources for research related to entrepreneurship, startups and commercialization: from science and technology literature to market research and patents.

Market Research

Market research in two parts:Image of a venn diagram that describes components in secondary market research, which includes customer/user data, company & competitor data, and industry/sector data

  1. Primary market research: interviews and other research involving YOUR (potential) customers, competitors, etc. done in the field.
  2. Secondary market research: third-party market research on customer or user groups, relevant industries and competitors or partner companies

This page focuses on secondary market research sources you can access online. Some require UTOR sign-in.

See also:

Secondary Market Research Best Bets

These resources require a UTORid for use. All end user terms apply.