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Gerstein Science Information Centre


Recommended resources for research related to entrepreneurship, startups and commercialization: from science and technology literature to market research and patents.

Market Research Best Bets

Image of a venn diagram that describes components in secondary market research, which includes customer/user data, company & competitor data, and industry/sector data Market research is divided into two parts:

  1. Primary market research: interviews and other research involving YOUR (potential) customers, competitors, etc. done in the field.
  2. Secondary market research: third-party market research on customer or user groups, relevant industries and competitors or partner companies

Use the tabs above to find recommended databases or "best bets" at UTL to find secondary competitor/company, industry/sector, and customer/user data.

Quick Links

Industry profiles identify leading companies and provide market forecasts, market segmentation and industry trends.

Companies may be competitors, potential customers, partners or an exit strategy. Start by searching company profiles in the databases and directories below.

Customer data includes demographics, psychographics, and behaviours, on consumer or business markets.