Research guides: Entrepreneurship: Market Research

Market Research Best Bets

Market research is divided into two parts:

Primary market research: interviews and other research involving YOUR (potential) customers, competitors, etc. done in the field.
Secondary market research: third-party market research on customer or user groups, relevant industries and competitors or partner companies

Use the tabs above to find recommended databases or "best bets" at UTL to find secondary competitor/company, industry/sector, and customer/user data.

Quick Links

Industry profiles identify leading companies and provide market forecasts, market segmentation and industry trends.

Frost & Sullivan
In-depth market research and strategy reports in 15 major sectors with a focus on new market opportunities and disruptive technologies.
IBISWorld Global Industry Research
Gartner Reports & Research
Technology-focused analysis, insights, trends, best-practices and forecasts for multiple industries.

EMIS
EMIS specializes in emerging markets information but also includes global industry reports from BMI Research and GRDS among others. To search all reports, use the search bar on the top right, or select quick links to search within a particular source.
Video: Finding global market research reports on EMIS

See all industry databases and resources

Companies may be competitors, potential customers, partners or an exit strategy. Start by searching company profiles in the databases and directories below.

CB Insights
Venture capital and private company database tracking deals, companies and investors from seed funding through to exit. Global with US emphasis. Requires creation of a free account.

Video: Searching CB Insights

Business Source Premier
Full text and citations of business journals, including accounting, economics, finance, management, management information systems, marketing and international business.
Mergent Online
Global company search engine featuring company profiles, capital stock information, reports, subsidiaries, and more.

See Private Company Research or Public Company Research tools

Customer data includes demographics, psychographics, and behaviours, on consumer or business markets.

eMarketer
Research on digital marketing, social media, online advertising, and e-commerce. Includes demographics of online consumers and marketing and advertising performance benchmarks.
SimplyAnalytics
A web-based data visualization application to create simple thematic maps and tables from census and other socio-demographic data, as well as business point data.

Video: Searching SimplyAnalytics
Statista
Statista integrates data on over 80,000 topics from over 18,000 sources. Categorized into 21 market sectors, Statista.com provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.

See more Data and Statistics resources or contact the Map and Data Library.

British Venture Capital Association
This website includes VC & PE research publications and statistics. Focus on UK.
Canada VC
Articles & statistics on venture capital and private equity in Canada.
Canada Venture Capital Montior
This is a quarterly publication on the venture capital (VC) industry in Canada.
Canadian Venture Capital Association
Reports, presentations and statistics on the venture capital & private equity industries in Canada.

CB Insights
Venture capital and private company database tracking deals, companies and investors from seed funding through to exit. Global with US emphasis. Requires creation of a free account.

National Venture Capital Association
The National Venture Capital Association encourages, underwrites, and publicizes research & data on issues important to the venture process.

Gerstein Science Information Centre

Entrepreneurship

Contact me: Entrepreneurship Librarian

Market Research Best Bets

Market research is divided into two parts:

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