Tip: Keep a list of all the terms you find. It's a good idea to get into the practice of keeping research notes to track and evolve your search as you go along.
Google works by indexing full text for keywords and ranking results. Its proprietary search engine lists the pages that contain the same keywords that were in the user's search term. Google selects search results by prioritizing webpages with relevant page titles and headers, as well as frequency of clicks on webpages. Source: Google Inside Search
Note: The focus is on quantity, but remember, the largest number of results doesn’t guarantee the most relevant search results.
Note: Google can't index anything behind a firewall. So proprietary content such as market research or subscription journals won't be found in a Google web search.
Combine search terms (or keywords) rather than using questions: The question format sometimes works for Google, but it can pull in too many results. Instead focus on building a search using the following tips.
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