For more efficient web searching using a search engine like Google, here are some quick tips. Scroll down to learn more.
1. Plan your search strategy including your key search terms.
2. Use an advanced search tool like Google Advanced Search.
3. Use search operators (full Google operators list here).
4. Take notes and iterate, iterate, iterate based on what you find.
Tip: Keep a list of all the terms you find. It's a good idea to get into the practice of keeping research notes to track and evolve your search as you go along.
Simply put, Google works by indexing full text for keywords and ranking results. Its proprietary search engine lists the pages that contain the same keywords that were in the user's search term. Google selects search results by prioritizing webpages with relevant page titles and headers, as well as frequency of clicks on webpages. Source: How Google Search Works
Note: The focus is on quantity, but remember, the largest number of results doesn’t guarantee the most relevant search results.
Note: Google can't index anything behind a firewall. So proprietary content such as market research or subscription journals won't be found in a Google web search.
Combine search terms (or keywords) rather than using questions: The question format sometimes works for Google, but it can pull in too many results. Instead focus on building a search using the following tips.
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