Market research is divided into two parts:
1. Primary market research: interviews and other research involving YOUR (potential) customers, competitors, etc. done in the field.
2. Secondary market research: pre-packaged market research reports and data about customer or user groups, relevant industries and competitors or partner companies.
This page contains best bets for UTL library databases to find secondary competitor/company, industry/sector, and customer/user data.
Thanks, but I want primary research strategies and tools.
Market research reports can help you assess the size and shape of business opportunities, including trends and forecasting. These resources are not considered academic but are rather endorsed within the business community.
Companies may be competitors, potential customers, partners or an exit strategy. Search company profiles in the databases and directories below, or jump to information resources for Annual Reports and Regulatory Filings.
University of Toronto Libraries
130 St. George St.,Toronto, ON, M5S 1A5
About web accessibility. Tell us about a web accessibility problem.
About online privacy and data collection.
© University of Toronto. All rights reserved.