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Research Guides

INF2325: Launching Information Ventures

A course guide and workshop materials for market research

Researching your market: Library sources

This page provides a selection of secondary market research sources, including:
Market research reports
Customer or user group data
Industry information

Competitors and company information

Market research reports

Market research reports can help you assess the size and shape of business opportunities, including trends and forecasting. These resources are not considered academic but are rather endorsed within the business community.

Demographic and customer/user information

Industry research

Company and competitor research

Companies may be competitors, potential customers, partners or an exit strategy. Search company profiles in the databases and directories below, or jump to information resources for Annual Reports and Regulatory Filings.

More library resources

Can't find what you're looking for?

Try the Entrepreneurship Research Guide for more resources and tips.

The MaRS Startup Library is another great source of information on commercialization and startups in general, as well as specifically on the ICT (information and communication technologies), clean tech, and health sectors.

Want more business resources? Please visit the Rotman Business Information Centre website.