This page provides a selection of secondary market research sources, including:
Market research reports
Customer or user group data
Competitors and company information
Market research reports can help you assess the size and shape of business opportunities, including trends and forecasting. These resources are not considered academic but are rather endorsed within the business community.
Companies may be competitors, potential customers, partners or an exit strategy. Search company profiles in the databases and directories below, or jump to information resources for Annual Reports and Regulatory Filings.
Can't find what you're looking for?
Try the Entrepreneurship Research Guide for more resources and tips.
The MaRS Startup Library is another great source of information on commercialization and startups in general, as well as specifically on the ICT (information and communication technologies), clean tech, and health sectors.
Want more business resources? Please visit the Rotman Business Information Centre website.
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