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Research Guides

INF2325: Launching Information Ventures

A course guide and workshop materials for market research

Exercise 3: What sources and strategies should we use?

Carey and Holly will quickly demo four library databases:

In your venture teams, review the list of questions you want answered about your customers, your industry, and your competitors that are flagged 'S' (for secondary market research).

Using at least one library database previously demonstrated (or try one listed on this page) and one source identified using this list, try to answer some of your priority questions.

Use sticky notes to document your answer and sources. 

Your team will have 10 minutes to complete this exercise - and a representative may be asked to share with the group.