Remember, however, that Google is not a perfect search tool. It offers:
Your venture should be using Google AND a selection of library databases to ensure a comprehensive search.
Databases are very literal - input determines output!
Before you search, generate a list of keywords for the key concepts associated with your startup that you are researching.
Think about the following when developing a list of keywords to use in your search strategy:
As you search, scan your search results for additional keywords for your list. Get in the habit of taking these keywords down so you can retrace and adjust your search strategy as you learn more.
This is a list of keywords associated with market research. While not comprehensive, it can be used to help you develop a search strategy.
Google works by indexing full text for keywords and ranking results. Its proprietary search engine lists the pages that contain the same keywords that were in the user's search term. Google selects search results by prioritizing webpages with relevant page titles and headers, as well as frequency of clicks on webpages. Source: Google Inside Search
Note: The focus is on quantity, but remember, the largest number of results doesn’t guarantee the most relevant search results.
Note: Google can't index anything behind a firewall. So proprietary content such as market research or subscription journals won't be found in a Google web search.
Combine search terms (or keywords) rather than using questions: The question format sometimes works for Google, but it can pull in too many results. Instead focus on building a search using the following tips for Google and many other research databases (e.g., Scopus, Compendex).
**Source: Hack College. (2011, November 23). Infographic: Get more out of Google [Infographic]. Retrieved from http://www.hackcollege.com/blog/2011/11/23/infographic-get-more-out-of-google.html
If your team's research has identified reports that look useful but which are not available through a library database or on the public Web, don't stop there.
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