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Research Guides

INF2325: Launching Information Ventures

A course guide and workshop materials for market research

Exercise 2: What do we need to know about our market?

In your venture teams, brainstorm a list of questions you want answered about your customers, your industry, and your competitors. 

Note: ONE question per sticky note!

Identify those questions that you think could be answered through secondary market research with an 'S'; identify those questions that you think could be answered through primary market research with a 'P'

Your team will have 10 minutes to complete this exercise - and a representative may b.e asked to share with the group.