In your venture teams, take pads of three different coloured sticky notes and use one colour each to answer the following questions about your customers, your industry, and your competitors. Your team will have 5 minutes to complete this exercise - and a representative may be asked to share with the group.
**One customer/industry/competitor per sticky note!**
Note: The questions beneath each main question are prompts to help you think about each concept. You do not have to answer each of these individual questions.
Colour 1: Who is (are) our customer(s)?
Colour 2: Who is (are) our industry (industries)?
Colour 3: Who are our competitors?
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