Use this guide during your workshop - and after - to find secondary market research for your venture.  

Feeling stuck? Want a second opinion? Contact your instructor librarian Carey Toane (carey.toane@utoronto.ca) for help or advice.

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By the end of today's workshop, students should be able to:

• identify at least at least one group of key potential customers (or customer segment) for their venture, the industry or industries in which their venture operates, and key potential competitors
• define the kinds of questions that can be answered through secondary research (vs primary research)
• generate a set of keywords appropriate for their venture and execute a search strategy using these keywords
• find examples of market research from library and non-library sources
• describe common challenges associated with secondary market research

1. Welcome and introductions
2. Who is our market?
3. What do we need to know about our market?
4. What sources should we use for market research?
5. What strategies should we use for market research?
6. Wrap up

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Tell us about your ventures!

First, select a speaker from your team to introduce your business.

Your challenge, should you choose to accept:

In two sentences or less, tell us:
-what is the problem you're solving or the need you're meeting AND
-how the solution you are offering is unique.

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