In most cases, your team will need to search other sources available on the Web as well as library databases.
One strategy involves going directly to potential sources of data or insight, rather than relying on keywords to surface relevant content. Start by asking the question: 'Who cares?' Specifically, 'who cares enough about a topic or issue to collect, aggregate and/or publish data or insight?'
Once you have identified a list of potential sources types, do some additional research to understand specific organizations that may be relevant. Then visit their websites and see what they offer.
Use this checklist of potential sources to start you off
|Government (all levels) & statistical agencies||CANSIM, Statistics Canada, Canadian Institute for Health Information, US Bureau of Labour Statistics
Industry Canada, Canadian Radio & Telecommunications Commission (CRTC), US Department of Agriculture
Consulates, Foreign Affairs, Economic Development websites
|Intergovernmental Organizations||World Bank, United Nations, International Telecommunications Union (ITU), Organization for Economic Cooperation & Development (OECD)|
|Non-Profit & Charitable Organizations||EDUCAUSE, Alzheimer Society Canada, Mobile Giving Foundation Canada|
|Industry or Trade Associations & Coalitions||Internet Advertising Bureau (IAB) Canada, Canadian Federation of Independent Grocers, Canadian Home Care Association, International Association of STM Publishers, Mobile Future, Scholarly Publishing and Open Access Coalition (SPARC)|
|Research Institutes and Think Tanks||Pew Research Center: Pew Internet & American Life Project, Canadian Centre for Policy Alternatives, The Fraser Institute, RAND Corporation|
|Polling & Survey Research Firms||Ipsos Reid, Environics, TNS, Harris-Decima|
|Market Research & Audience Measurement Firms||Gartner, Forrester, ABI/Research, ComScore, Nielsen|
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