This guide will help students enrolled in MGSB22H3 and MGSD24 access key resources for research on competitors, industry trends, market research and financial modelling so to prepare a business plan.
Using minimum effort for maximum output to build confidence in your product
Start with a hypothesis
How does your product solve a problem or create new value for a user?
Consider questions you need answered about your customer, industry, and competitors
Use primary and secondary market research to iterate answers, creating a better hypothesis at each stage
Build confidence and move through the inner circle to out circle
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