MGSB22 Entrepreneurship / MGSD24 New Venture Creation & Planning

After you complete the Entrepreneurship Open Learning Series:

• You will be able to explain value proposition and utility to help focus on specific motivations for a specific product.
• You will be able to define target market and describe value specific for a target market to help demonstrate the value built into a product.
• You will evaluate utility and value of a product within an industry using market research.  
• You will design a usage scenario for a product.  
• You will discuss software design principles so to help the development of a product.