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MGSB22 Entrepreneurship / MGSD24 New Venture Creation & Planning

Winter 2024

Understanding Market Research Strategies

The BRIDGE Entrepreneurship Open Learning Series

After you complete the Entrepreneurship Open Learning Series:

  • You will be able to explain value proposition and utility to help focus on specific motivations for a specific product.
  • You will be able to define target market and describe value specific for a target market to help demonstrate the value built into a product.
  • You will evaluate utility and value of a product within an industry using market research.  
  • You will design a usage scenario for a product.  
  • You will discuss software design principles so to help the development of a product.