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MGSB22 Entrepreneurship / MGSD24 New Venture Creation & Planning

This guide will help students enrolled in MGSB22H3 and MGSD24 access key resources for research on competitors, industry trends, market research and financial modelling so to prepare a business plan.

Finance Databases

Access information on thousands of public & private companies, markets, deals and executives, including:

  • Company filings and financials
  • Historical data
  • Transactions (debt, equity, M&A)
  • Screen for companies to meet the investment criteria

Instructions for remote-connecting to The BRIDGE computers (required for Capital IQ, FactSet Excel/Productivity tools).

Financial Modelling Resources

Evaluating Information Quality

Information should be reviewed carefully, specially if found on the public web and not via library databases. Information may be incomplete, outdated, or biased.

When evaluating the quality of information, consider the following:

Currency

  • The timeliness (publication date) of the information. Is the information up to date?
  • Broken links or an old publication date indicates the page has not been updated recently.

Relevance

  • The importance of the information for your needs.
  • Consider your audience and compare with a variety of sources.

Authority

  • The source (author, publisher, sponsor) of the information.
  • Check for contact information and the credentials of the author.

Accuracy

  • The reliability (source, evidence, truthfulness) of the information.
  • Think about the source and look for evidence of objectivity, bias or error.

Purpose

  • The reason (teach, sell, entertain) the information exists.
  • Identify the type of information (fact or opinion) and the intent of the author.

Adapted from CRAAP Test