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MGSB22 Entrepreneurship / MGSD24 New Venture Creation & Planning

This guide will help students enrolled in MGSB22H3 and MGSD24 access key resources for research on competitors, industry trends, market research and financial modelling so to prepare a business plan.

Learning Outcomes

MGSB22

You will articulate the questions you have about your business idea industry, competitor, and consumer in order to identify if these require primary or secondary market research.
You will narrow and relate your business idea to industries to help limit the scope of your investigation in order to find relevant industry reports based on your information needs as early-stage startups. You will apply the Resources & Capabilities model as you discover and identify industry information so to inform your business plan and strategy.
You will consider your questions regarding competitors and explore appropriate search tools and utilize search strategies in order to find relevant data and market research.

The Concentric Circle Model

Start with a hypothesis
How does your product solve a problem or create new value for a user?
Consider questions you need answered about your customer, industry, and competitors
Use primary and secondary market research to iterate answers, creating a better hypothesis at each stage
Build confidence and move through the inner circle to out circle

Activity: Your Hypothesis and Resources & Capabilities

Quick Write - Individually

What is your hypothesis on your business product/service?
What resources and capabilities do you think your group need?

Top eResources

IBISWorld
Industry research and analysis for Canada, US, and the world. Search for a company name, industry, or industry code.

CB Insights
Venture capital and private company database tracking deals, companies and investors from seed funding through to exit. Global with US emphasis. Requires creation of a free account.

Statista
A specialized search engine or portal for statistics. Includes data for 170 industries and 50 countries. Sources include market research reports, trade publications, scientific journals and government databases. Use the sources references to identify other sources for further research outside the database.
Business Source Premier
Click the "Company Profiles" link at the top of the page.
AngelList
Venture capital and startup data searchable by company, individual, location, market sector. Accessible salary data and valuation data.

Catalogue Search

Undergraduate Research Poster Forum and Prize

Have questions? Need additional information?

Check out the library website for details, contact your liaison librarian, or join us at 1 of 2 drop-in info sessions: February 10, 2021 10-11 AM EST OR February 11, 2021 1-2 PM EST.

Upcoming Deadline:

Undergraduate Research Poster Forum submission deadline: February 23, 2021 at 11:59pm EST - midnight (firm deadline)