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Research Guides

Entrepreneurship Research Workshops

This guide outlines the suite of entrepreneurship research workshops provided by the library, including Co-Curricular Record and other workshops. Workshops are open to all students, faculty and staff at the university.

Artrepreneurship workshops

Art of the Pitch (In-Person workshop)

Pitching is both an art and a skill that is valuable in a multitude of situations - whether you are an entrepreneur looking for investors or partners, a new professional looking to network and connect with your dream job, or whether you want to describe research that you’ve been working on over the last term. The art of pitching is an essential skill that requires a combination of research and persuasion skills, and asks you to connect with your empathy and soft skills to forge connections. Join Roundtable Records to learn the “Art of the Pitch,” where you will get to practice understanding and consider the needs and interests of your target audience, as well as having a chance to craft a clear and concise message that will get you to where you want to be. Learn about the power of empathy, body language, tonality, crowd engagement and emphasis to develop your messaging, as well as learning about the importance of research and how the UTSC Library can support your journey.

Date: Monday, February 12, 2024
Time: 1:00pm - 3:00pm
Location: Catalyst Centre, EV Building
Campus: UTSC
Register here!


Paulina Rousseau, UTSC Library
Mariana Jardim, UTSC Library

Coming soon: Arts Entrepreneurship Networking Panel (In-Person Panel)

Date: Thursday, February 29, 2024
Time: 2:00pm - 4:00pm
Location: Catalyst Centre, EV Building
Campus: UTSC
Registration coming soon


Paulina Rousseau, UTSC Library
Mariana Jardim, UTSC Library

Arts Entrepreneurship + You: Mapping your Journey

Interested in becoming a creative freelancer? Starting your own art collective, or creative business, but don’t know where to begin?

Join award-winning multidisciplinary artist and co-founder of the Scarbrite Collective, Sylvie Stojanovski in learning the basics of arts entrepreneurship. In this workshop, you will explore how to turn your artistic dreams into actionable goals.

Using traditional strategic planning tools like the Business Model Canvas, and S.W.O.T. analysis in combination with arts-based self-study methods like reflexive writing and drawing, you’ll learn how to identify your aspirations and develop them into an action map.

By the end of this workshop, students will: - Be able to orient themselves within the context of the emerging field of arts entrepreneurship and locate resources to support them in their evolving career identities; - Have a deepened understanding of how to use traditional strategic planning tools in combination with arts-based self-study methods to identify the intrinsic and extrinsic motivations that inform their creative practice; - Be able to identify their personal needs, aspirations, and future goals as emerging creative arts entrepreneurs.

When: TBD

Where: Online via Zoom (link in registration page)

Sylvie Stojanovski - Creative Facilitator
Library leads: Paulina Rousseau, Head-Liaison Librarian Program, UTSC Library
Mariana Jardim, Librarian UTSC Library

From Idea to Action: Market Research in the Arts + YOU 

This event is part of the UTSC Entrepreneurship Research Workshops.

Whether you’re just thinking of starting your own arts business for the first time, are planning to freelance, or looking to brush up on your market research skills, this 2 hour session is for you. Led by professional artist, creative facilitator and community organizer, Sylvie Stojanovski, this session will cover a variety of topics:

  • How to engage in primary market research in the arts; the importance of asking yourself, your stakeholders, and funding bodies the right questions;
  • The difference between the traditional business marketing model and the arts marketing model to better strategize what is at the heart of your business;
  • How to build an ideal customer/client avatar you can refer to when prototyping and testing your creative business/project ideas

When: TBD
Location: Online via Zoom (participants will receive a link prior to session start)
Instructor: Sylvie Stojanovski, Artist, Facilitator & Community Organizer

This workshop is hosted by UTSC Library and The Responsibility in Social Innovation Research Group (RiSI) in the Department of Arts, Media, and Culture (ACM)