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Research Guides

Entrepreneurship Research Workshops

This guide outlines the suite of entrepreneurship research workshops provided by the library, including Co-Curricular Record and other workshops. Workshops are open to all students, faculty and staff at the university.

Entrepreneurship Research Workshops

The workshops on this page are part of an Entrepreneurship Research Skills Co-Curricular Record as recognized by the University of Toronto. They are open to all U of T students, faculty, and staff. Registration is required.

These workshops are organized into introductory and in-depth levels. Those students who wish to participate in the CCR program must provide their student number at registration. See descriptions below for more information.

All other related workshops are detailed in the navigation sidebar on the left side.

Please note that all U of T library workshops have moved to an online platform. The fine for missed workshops has been suspended for March 2020 until further notice.

If you have a question about a workshop, please contact Entrepreneurship Librarian Carey Toane (carey.toane@utoronto.ca) or the instructor listed in the workshop description.

Enter our survey!

Are YOU:
- Launching a startup while at U of T?
- A past or present member, staff, or mentor in a campus accelerator?
- Enrolled in a U of T entrepreneurship course or program? 

- Seeking to commercialize or translate your research or support this on campus?

 

If you answered yes to any of the above, you are invited to participate in a research study examining the research habits and needs of all entrepreneurs affiliated with the University of Toronto. This study is targeting U of T students, staff, faculty, alumni, and community members who are active in an entrepreneurial role on campus.

 

Participants will be asked to fill out an online questionnaire, which will take approximately 10 minutes to complete. All responses are confidential. All who complete the survey have the opportunity to enter to win a prize valued at $100!

For more information and to complete the survey, visit https://www.surveymonkey.com/r/utlstartup before December 31, 2020.

 

To contact the researchers, email Carey Toane, Entrepreneurship Librarian, at carey.toane@utoronto.ca.

Introductory sessions: Upcoming

Launchpad: Campus Resources for U of T Startups

Orientation to campus resources for those with startups or interested in startups, including accelerators, courses and programs, library resources, commercialization, funding opportunities, and Toronto community resources. This session features a panel of U of T student startups who will share their experiences and answer audience questions.

You will leave with:

  • knowledge of how the university supports student and faculty startups through space, training, and mentorship
  • an understanding of campus accelerators, pitch competitions, and funding opportunities
  • additional library workshops available to further support and boost your entrepreneurship journey
  • a guide of where to go to find more information at U of T, around Toronto, and the broader startup ecosystem

When: Winter 2021
Location: Online via Zoom (participants will receive a link prior to session start)
Instructor: Carey Toane, Entrepreneurship Librarian, carey.toane@utoronto.ca

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Company and competitor research

For participants of all disciplines interested in learning more about researching companies and finding competitor information. Includes an overview of subscription databases and publicly available resources for company research.

You’ll learn how to:

  • Evaluate different types of company information and understand the differences between public and private companies
  • Find both direct and indirect competitor information
  • Practice finding company documents and reports

When: Winter 2021
Location: Online via Zoom (participants will receive a link prior to session start)
Instructor: TBC

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Industry research for startups

Whether you are on the edge of a new industry to looking to enter an established sector, you need to quantify and understand the industry players, segments, and size. This workshop introduces you to existing sources of industry information such as market research reports and trade journals, as well as provides strategies to help you do your own analysis and estimations. 

In this session you will: 

  • Become familiar proprietary and open sources of industry information
  • Learn to read a market research report in five minutes
  • Explore models for DIY industry analysis
  • Take away tools and frameworks for synthesizing and analyzing your industry

When: Winter 2021
Location: Online via Zoom (participants will receive a link prior to session start)
Instructor: TBC

In-depth sessions: Upcoming

Researching your Business Model Canvas

Working on a business idea? The Business Model Canvas is an alternative to a long, wordy business plan used by startups around the world. It's a great way to summarize all the key elements of your product or service in a single page. It’s also a great tool to make sense of exactly what information you will need for your business planning – and how to find it at the library. 

This workshop is for startups who have started a canvas and are looking to test assumptions against market research and other resources. Participants will be expected to have a canvas prepared before attending the session.

In this session, you will:            

  • Understand which free and proprietary library databases are the best fit for your canvas
  • Develop search strategies that will save you time and eliminate frustration, and
  • Get market, industry, or competitor information you can use for your startup or small business venture

When: October 20, 2020, 12-1:30 p.m.
Location: Online via Zoom (registrants will receive a link prior to the session start)
Instructor: Carey Toane, Entrepreneurship Librarian, Gerstein Science Information Centre (carey.toane@utoronto.ca)

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Resources for Patents Research

Find out what makes your technology unique and who else holds patents in your space. This basic DIY patent searching workshop includes an introduction to open web databases for patent searching, an overview of classification systems, and examples of prior art searches.

You will learn:

  • How to read a patent document quickly and efficiently
  • The advantages and limitations of various online patent resources
  • Strategies to build effective searches using keywords and classifications

When: November 10, 2020, 2-3 p.m. EST
Where: Online via Zoom (registrants will receive a link prior to the session start)
Instructor: Michelle Spence, Engineering and Computer Science Librarian, Engineering and Computer Science Library, michelle.spence@utoronto.ca

Register now

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Primary Research Strategies and Tools for Startups

How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will: 


  • Learn fundamentals of market research

  • Identify the relationship between your research and your idea
  • Develop appropriate research strategies for your startup
  • Take advantage of free or low-cost tools available to all
  • Understand common market research methods such as customer interviews and surveys
  • Avoid common pitfalls during the market research process
  • Take advantage of free or low-cost tools available to all
  • Conduct primary research ethically and be respectful of participants’ privacy

When: Fall/Winter 2020
Location: Online via Zoom (participants will receive a link prior to session start)
Instructors: Carey Toane, Entrepreneurship Librarian, Gerstein Science Information Centre (carey.toane@utoronto.ca); Joe Lee, CMRP

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