Market research for startups
Startups MUST do both primary and secondary research about their market.
Secondary research can help your team to:
Secondary research tends to (or tries to) answer the 'how' questions, e.g.:
Primary research can help your team to:
Primary research helps to answer the 'big' questions, e.g.
Originally developed by Carey Toane and Helen Kula in the INF2325 guide.
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