Start with a hypothesis
How does your product solve a problem or create new value for a user?
Consider questions you need answered about your customer, industry, and competitors
Use primary and secondary market research to iterate answers, creating a better hypothesis at each stage
Build confidence and move through the inner circle to out circle
Quick Write - Individually
Undergraduate Research Poster Forum submission deadline: February 23, 2021 at 11:59pm EST - midnight (firm deadline)
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