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MGSB22 Entrepreneurship / MGSD24 New Venture Creation & Planning

Winter 2023

ACTIVITY: What do you need to know about your market?

10 minutes

1. In your venture teams, brainstorm a list of questions you want answered about:

  • your customers
  • your industry
  • your competitors

Note: ONE question per sticky note!

2. Identify those questions that you think could be answered through:

  • secondary market research with an 'S'
  • primary market research with a 'P'

3. Share with the group

Originally developed by Carey Toane and Helen Kula in the INF2325 guide.