Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MGSB22 Entrepreneurship / MGSD24 New Venture Creation & Planning

This guide will help students enrolled in MGSB22H3 and MGSD24 access key resources for research on competitors, industry trends, market research and financial modelling so to prepare a business plan.

ACTIVITY: What do you need to know about your market?

10 minutes

1. In your venture teams, brainstorm a list of questions you want answered about:

  • your customers
  • your industry
  • your competitors

Note: ONE question per sticky note!

2. Identify those questions that you think could be answered through:

  • secondary market research with an 'S'
  • primary market research with a 'P'

3. Share with the group

Originally developed by Carey Toane and Helen Kula in the INF2325 guide.