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MMPA 2024-12M Integrated Case Competition

A guide to company and industry research for MMPA 2024-12M students participating in the Integrated Case Competition


To access Bloomberg remotely, please review the information found here in this guide.

Bloomberg Intelligence covers more than 200 industries.  It offers:

  • Independent, in-depth industry research by Bloomberg analysts, updated on an ongoing basis
  • Proprietary and third-party data, including market share, sales and other hard-to-find data for companies within an industry
  • Shortcuts to industry news and comps

Type BI in the search bar to access Bloomberg Intelligence.  Use the menu to drill down to your industry and a dashboard specific to that industry will load.  Alternatively, search for a keyword; results will be grouped by 'Research' or 'Data'.

Within an industry dashboard, there are three sections:

  • Research: Click on 'Industry' to see briefings and insights on key themes or trends within a given industry.
    • Many of the graphs and tables in these reports can be downloaded separately or link to other Bloomberg applications
  • Data Library: This will include market share, macro economic and non-economic drivers, industry-specific data, cost data and more.
  • Monitor: This includes links to industry news and research reports ('News/Research') and comparative data for key industry players ('Comp charts')

Bloomberg is also an excellent source of news about industries.  News can be accessed through the Monitor section of a dashboard or by using the command N (general news) or NI + 'subject', e.g NI automotive.