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MMPA 2024-12M Integrated Case Competition

A guide to company and industry research for MMPA 2024-12M students participating in the Integrated Case Competition


Bloomberg logo

Bloomberg offers:

  • close-to-real-time and historical public company, industry, market and economic data;
  • charting and portfolio management applications;
  • real-time news from hundreds of sources, including Bloomberg's own newswire service, and
  • industry intelligence and market research licensed from hundreds of third-party suppliers.

Bloomberg has been licensed by the FLC and is only available in the FLC on our three terminals. 


Type the company's name or ticker symbol in the top search box (look for the blinking blue cursor) to locate your company.  Bloomberg will auto-suggest matches as you type.  Almost all companies will be listed under 'Securities'. 

Use the menu to drill down to various kinds of information about a company.  These may include:

  • DE: Descriptive company information
    • Click on the 'More...' at the end of the brief description to link to the full Hoover's profile
  • CN: News about the company
    • Use the yellow search-box to search for stories referencing a specific keyword
    • Use the filters above the headlines - 'Sources', 'All Dates', 'Language', 'Time' - to filter your search results
  • FA: Statement and ratio data, together with specialized ESG (environmental, social and governance) data
  • BRC:  Investment research reports that can be downloaded as PDFs
  • BICO: in-depth company profiles available from Bloomberg's Business Intelligence analysts
    • Only large companies are covered by BI

To find mergers & acquisitions involving a company

  • Type MA in the top search bar
  • Enter the company name in the yellow search box; all transactions involving the company will appear
    • To remove join ventures, buy-backs or spin-offs from the deal list, un-select the 'Other' box.
    • To remove private equity or venture capital investments from the deal list, un-select the 'Investments' box.
    • To limit results to deals involving a company solely as an acquirer or as a target, select the red 'Edit Search' button and select the criteria listed under 'Selected Search Criteria' to make the appropriate changes.  Additional filters for date, deal status, deal size, premium, deal multiple, can also be applied here.