In this guide you'll find resources to help you with market research.
If you are looking for information on how to do your own market research, there are related workshops available in the Entrepreneurship Workshop series: https://guides.library.utoronto.ca/ERW and information on the market research page of the Entrepreneurship research guide: https://guides.library.utoronto.ca/entrepreneurship/market
Rotman subscribes to a number of resources to help you with your research. Key resources are highlighted in this guide, but you can find even more in the Milt Harris Library and the Finance Lab.
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