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MMPA 2025-24M Integrated Case Competition

Research Guide for MMPA Case Competitions


Company comps are companies that are comparable with or peers of the company you are valuing. 

Criteria used to generate a list of comps may include one or more of the following:

  • Industry
  • Geography (location)
  • Revenue
  • Market capitalization
  • Number of employees

Once you've generated an initial list of comparable companies, you can then define variables - financial multiples, averages, ratios and benchmarks - to further refine this list. 

Both FactSet and Bloomberg will automatically generate a list of comps for you.  Use your judgment and critically evaluate these default lists because:

  • Some companies included in these default lists may NOT be relevant;
  • Some companies may NOT be included in these lists but SHOULD BE; and
  • PRIVATE companies are typically excluded from default comp lists.