Strategies to share and promote your research:

• Consider conferences to communicate and promote your study
• Personal website, blog
• Social media channels to promote your paper/study
• Community outreach events: cafe scientifique, local library events, awareness weeks, etc.
• Lay pieces in magazines, newspapers, newsletters
• Podcasts, Youtube 
• Some journals will work with you to promote the paper: preview articles, audio interviews, press releases, their social media channels