Skip to Main Content

Arts Management @ UTSC

Generating Keywords

First, develop your research question: What are you trying to answer?

In order to develop keywords, look at the nouns within you research questions - persons, places, and things. You can also think about the 5Ws: 

  • Who
  • What
  • When
  • Where
  • Why

List keywords that relate each concept in your research (use a thesaurus, course readings, or lecture notes for ideas).

For example: "Is there a significant relationship between openness and employee performance?"

Keywords:

  • openness = open, intellectual, curious, thoughtful, creative
  • performance = evaluation, achievement

Generating Keywords

Research Question:

What stereotypes have been used in portraying Arabic people in film or television since 9/11?

Concept 1: Arab People                                             

Concept 2 : Stereotype                                              

Concept 3: Film                                                        

Arab

Middle Eastern

Muslim

Cliche 

Portrayal

Represent 

Misrepresent

Stereotype

Film

Movie 

Documentary 

Cinema