Period Covered: Late 19th to 1990s
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The documents in this collection allow researchers to explore how advertising works, company culture, how decisions are made and ultimately from this we can examine the effect that the industry may have had over wider culture and how culture interacts with advertising. A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. These include: Kellogg's, Kodak, Kraft, Oscar Mayer, Pan Am World Airways, R. T. French, Scott Paper Company, United States Marine Corps, and White Castle Restaurants.