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The BRIDGE New Venture Program Research Guide

Explore industry and market research resources required to assist in the creation of a business plan and prepare for the launch of a new venture.

Introduction to Industry and Market Research

In this Part 1 of the introductory videos, I will introduce you to an activity that combines value and invention to generate new ideas for your customer needs. This will lead to a discussion on what is primary and secondary market research. 



In Part 2 of the introductory videos, we will continue with our discussion of primary and secondary research with in an activity to explore what you need to know about your market including your customers, your industry and your competitors. Also, we will match your industry and market research needs to appropriate search tools and search strategies so to find relevant market research for your business ideas.