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- Library databases may have limited value for you depending on the nature of your venture.
- The market research you do find may not be specific enough to your venture, e.g. geography, industry, customer segment.
- Doing market research is time-consuming - be careful to allocate your time appropriately between primary and secondary market research.
- Market research may produce conflicting data about your market. Look at the sources involved, evaluate for potential bias or methodology issues, and do your best to triangulate.
- Market research can be messy. Sometimes, you have to use a best-guess or an estimate when sizing or analyzing a market.
- Market research is no substitute for a powerful story about the problem your team is trying to solve - but all startups need to do it!
