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MGMC01: Market Research

Welcome MGMC01

QR code to access this research guideYour assignment requires you to write a comprehensive case and analysis. To do this, you need access to a wide variety of data, information, and analysis on the company and industry you are writing about. 

In addition to using the resources in this guide, you may wish to use the services at The BRIDGE to help you learn about research fundamentals.

This guide can be accessed at:

Scan the QR code to access the guide.

Use this Research Guide for:

Use this guide for information on how to access and download:

  • company data 
  • industry information
  • articles about your company/industry
  • finding financial and market data