MGMC01: Market Research

What is Peer Review

Peer review is the process by which scholars critically appraise each other's work. It is intended to ensure a high level of scholarship in a journal and to improve the quality and readability of a manuscript. Peer reviewed and refereed are the same.

How it works

When the manuscript of an article is submitted to a peer-reviewed journal, independent experts are asked to read and comment on the manuscript. If approved by the reviewers, the manuscript is accepted for publication as an article in the journal. 

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