Your assignment requires you to find company, industry and market-level information in order to strategically analyze the marketing of a product. To do this, you need access to a wide variety of secondary information and data related to the product you are writing about.
Scan the QR code to access the guide.
Use this guide for information on how to access and download:
Business Source Premier (company profiles)
IBISWorld (industry information)
Marketresearch.com Academic (market segmentation)
eMarketer (market segmentation)
ABI/INFORM Global (articles)