Your assignment requires you to find company, industry and market-level information in order to strategically analyze the marketing of a product. To do this, you need access to a wide variety of secondary information and data related to the product you are writing about.
Use this guide for information on how to access and download:
Business Source Premier (company profiles)
IBISWorld (industry information)
Marketresearch.com Academic (market segmentation)
eMarketer (market segmentation)
ABI/INFORM Global (articles)
Undergraduate Research Poster Forum & Prize
Contact Mariana Jardim, Liaison Librarian, for more information.
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