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MGMA01: Principles of Marketing

Welcome MGMA01

QR code to access this research guide

Your assignment requires you to find company, industry and market-level information in order to strategically analyze the marketing of a product. To do this, you need access to a wide variety of secondary information and data related to the product you are writing about.


Scan the QR code to access the guide.

Use this Research Guide for:

Use this guide for information on how to access and download:

  • company information
  • industry information
  • market information
  • articles about your company/industry/market

Databases Demonstrated In-Class

Business Source Premier (company profiles)

IBISWorld (industry information) Academic (market segmentation)

eMarketer (market segmentation)

ABI/INFORM Global (articles)

Upcoming Events

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Contact Mariana Jardim, Liaison Librarian, for more information.

Undergraduate research poster forum and prize - announcement



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