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MGMA01: Principles of Marketing


What is Peer Review

Peer review is the process by which scholars critically appraise each other's work. It is intended to ensure a high level of scholarship in a journal and to improve the quality and readability of a manuscript. Peer reviewed and refereed are the same.

How it works

When the manuscript of an article is submitted to a peer-reviewed journal, independent experts are asked to read and comment on the manuscript. If approved by the reviewers, the manuscript is accepted for publication as an article in the journal. 

diagram of peer review process

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Research Databases

Explore these scholarly journals, news sources & industry databases.