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Introduction to Infographics

Introduction to Infographics

Explore this guide to find resources and learn skills/strategies to create your own infographics. Use the menu on the navigation menu to explore this website.   

Why Use Infographics?

Infographics are visual representations of data and other forms of information. They combine text, images, illustrations, and data visualizations like charts and graphs to communicate ideas in ways that are quick and easy to understand. They typically aim to inform the reader about a topic or persuade people about a particular claim or argument.

Infographics are a great way of taking important, but sometimes confusing or un-engaging statistics and information, and presenting them as fun and easily understood graphics! Infographics are important tools for academics, businesses, creatives, and anyone else hoping to share knowledge or data in a quick, concise, and clear way! Check out this infographic from NeoMam Studios on why infographics are so helpful

Infographics can be made in a wide variety of styles and forms, and some strategies can even be used together in one graphic to best get your data across to your reader. 

When To Use Infographics?

A good time to use an infographic may be if you’re dealing with large sums and quantities, demographic numbers, or complex social and historical information. Infographics nowadays are common on social media as educational resources that illustrate important discourses in politics and economics. Explaining key figures in a conflict or dispute, as well as their primary goals and points of contention, the timeline of a given issue, its effects are all things that an infographic may try to get across with compelling visuals.  

Some researchers may publish their work as, or alongside, an infographic, in order to communicate their work to a broader audience than just their academic peers. If a study has impacts on a certain community or wider demographic, a researcher may want to distribute their findings more directly through easily understood visuals, as opposed to more inaccessible forms like journal articles or complex datasets. 

Whether you’re hoping to create an instructional guide, describe a concept or event, compare data, or present a timeline, Infographics are a great way to educate an audience in an impactful, memorable, and engaging way.  

Click through the rest of this guide to learn about the various styles of infographic, how to create effective content, and what tools you can make use of to share your knowledge.