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Introduction to Infographics

What Kinds of Infographics Can You Make?

Infographics can be broken down into a few broad categories and types. While this list doesn't represent every possible form an infographic might take, these are a few broad categories that you can keep in mind to make yours effective and informative;

  • List infographics 
    • List infographics use lists to get their point across! Lists help break up dense information in a visually appealing way, providing viewers with clear outlines or instructions. Using icons to represent each listed item, and staggering the flow of text in a way that draws the viewers eyes across the page are two good strategies for making an effective List Infographic! 
  • Statistical infographics 
    • These are great for explaining large numbers or other quantifiable data that might otherwise seem overwhelming to read! With simple graphs and charts, you can express your data in an easily readable form! Using complimentary colours, clear visuals to accompany written data, and strong focal points will help you create effective statistical infographics! 
  • How-to infographics 
    • Accompanying Step by Step instructions with visually compelling graphics allows viewers to quickly absorb detailed tasks. Numbered labels, illustrations, and diagrams can make dry or dense instructions easily understandable to a wide audience! 
  • Timeline infographics 
    • Displaying information in chronological order helps show the development or evolution of a process or given concept, and is great for contextualizing a viewer’s understanding in time. By pairing dates and names with icons, images, or other visually appealing elements in a chronological order, viewers can establish a clear understanding of the history of your given topic. 
  • Comparison infographics 
    • Comparing (and contrasting) multiple concepts or pieces of information can provide viewers with a strong impression of various strengths, weaknesses, and overall differences and similarities between your subject matter. Effective comparison infographics highlight the most important or significant elements of your concept and emphasize why these items should be compared. 
  • Map and location infographics 
    • Whether you’re expressing demographic, ecological, or other location-based information, map infographics rely on geographic visualizations. These graphics help connect information to specific places, and can help contextualize data about particular populations, environments, or political statistics.  
  • Flowchart infographics 
    • Flowcharts help to clarify complicated streams of information, walking viewers through processes and actions that might change based on a number of variables. Usually these chart-based infographics feature ‘Yes or No’ questions that, based on a given answer, will guide the viewer through a variety of steps and actions to some end point. This is useful for guiding viewers to particular decisions, persuading viewers to choose certain outcomes, or meeting a wide range of conclusions in a short time. 

For more detailed breakdowns on these types of infographic, check out Wix's blog on these types of infographic here!