Research Guides: PSL4050: Collaboration and Commercialization in Physiology: Market research databases

Market research overview

Primary market research: interviews and other research involving YOUR (potential) customers, competitors, etc. done in the field.
Secondary market research: third-party market research on customer or user groups, relevant industries and competitors or partner companies

This page focuses on secondary market research sources you can access online. Some require UTOR sign-in.

The following tools will be discussed in the workshop. Find more databases and resources in the UTL Entrepreneurship research guide.

Canadian Institute for Health Information (CIHI) - Data & Reports
This is a key source of statistics on the Canadian health care system. CIHI is an independent, not-for-profit organization which holds a range of health system databases (compiled from provincial health agencies). CIHI publishes statistical tables, reports and analyses. Researchers can also apply to access additional data (fees and wait times apply).

EMIS (Emerging Markets Information Service) This link opens in a new window
Emerging markets information as well as global industry reports from BMI Research and GRDS among others.
Frost & Sullivan This link opens in a new window
In-depth market research and strategy reports in 15 major sectors with a focus on new market opportunities and disruptive technologies.

Google Patents
U.S. patents in pdf format from 1790 to the present. EPO patents from 1978 to the present. Text only with links out to EPO and PDF download.

IBISWorld This link opens in a new window
In-depth Canadian, U.S., and global industry reports, with expert summary reports and specialized reports on niche industries.
Pitchbook This link opens in a new window
A premier resource for comprehensive data on global capital markets, startup and private companies and industry investment data. Licence terms restricted to academic (course and research) use for current students and faculty only.
Statista This link opens in a new window
Categorized into 21 market sectors, Statista.com provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.