This guide is designed to support the creation of your list of competitors for your scalable, value-creating business idea. Below you will find resources and tips to help you find market, competitor, and industry information.
To the left you will also find navigation links to further resources on reading annual reports, finding health statistics, and searching the traditional medical literature. These won't be covered in the workshop, but you can contact Entrepreneurship Librarian Carey Toane at email@example.com if you have any questions about business resources.
For assistance searching the traditional medical literature, please contact Gerstein Science Information Centre at firstname.lastname@example.org.
Book a 30-minute market research consultation with Carey on Calendly.
Applied business research is the research you do to create a company, product, or service, rather than to conduct a research study or academic article. This kind of research is less well defined than traditional health sciences literature searching. For those who are used to the latter, it's worth pointing out that the business sources linked below are:
Typically, a report will focus on industry, company, or user/customer information. As shown in the diagram to the right, these categories often overlap. Resources in the Entrepreneurship guide are organized according to these categories.
U of T Libraries aims to select resources of the best quality. However, we recommend that you always assess the information you find before using it to make [business] decisions. The RADAR framework (Mandalios, 2013) is a tool to help guide your critical assessment of information sources. RADAR stands for:
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