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Demystify Business Research with the Business Model Canvas

Selecting and using the best library resources to help you grow your startup

Library Databases Mapped to the Business Model Canvas

The graphic below maps library databases to various sections of the Business Model Canvas.  This mapping is based on their 'fit', or the likelihood that these databases may help answer some of the questions associated with each canvas section. 

This mapping is not perfect and we can't guarantee that the databases listed below will be relevant for all ventures.  Also, some databases could arguably be used to develop all sections. 

All the databases are licensed library databases that require a valid UTORid for access on- or off-campus.


This canvas was adapted from one created by

A PDF version of this mapping is available to the left of this image and is also included with other downloads in the guide.

Mapped Database Links

The databases mapped above are listed below in alphabetical order.