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Research Guides

Demystify Business Research with the Business Model Canvas

Selecting and using the best library resources to help you grow your startup


At this workshop, attendees will:

  • Review the basics of the Business Model Canvas and how it applies to your startup or business
  • Learn which library databases (and free resources) may be the best fit for your canvas
  • Develop sources and search know-how that should save you time and effort, and
  • Get market, industry, or competitor information you can use for your startup or venture.

You may find you get more out of this workshop if you already have a canvas under development for your venture. If you have one, bring it along!  However, this is not required.

Explaining the Business Model Canvas in plain language - MaRS Entrepreneurship 101 video series

This excerpt (19m 54s) focuses on defining the elements of the BMC. Watch the full video 

Learn more about MaRS' Entrepreneurship 101 series.