MGT493H5: Small Business Management

Find reports, presentations, and infographics using data from ComScore's proprietary studies of digital consumer behaviour. Covers mobile, social media, e-commerce, TV/video, advertising and cross-platform. Includes Canadian-specific data and insights.

Insights and reports by Nielsen on media usage, consumer behaviour, and consumer packaged goods. Includes both Canadian and global studies.

Provides highlights of recent Canadian, US and international polls and surveys. Topics include consumer goods, lifestyle & leisure, media, content & technology, and health & pharma.

MaRS Discovery District is Canada's largest innovation centre. The MaRS Library "...contains articles, templates, reports, workbooks, reference guides and videos covering a range of topics relevant to startups."

Select the 'Startup Library' to view online guides to market research for specific sectors and geographies. Sample topics covered include mobile apps, digital health, and finding competitors.

Search 15000+ publications produced by non-profit organizations and foundations. Content includes case studies, evaluations, white papers, and issue briefs. Particularly useful for market research for businesses with social impact or that intend to function as a social enterprise.