If you are only able to find data or statistics for the US market, you are not alone! Many Canadian entrepreneurs trying to find secondary research about their market experience this challenge. If you can't find Canadian data, you can extrapolate insights and trends from US statistics to the Canadian market but be careful - market conditions, population demographics and consumer behaviour may be different here at home. Entrepreneurs often supplement US secondary market data that they have sourced with primary data they've collected via surveys or interviews conduced in the Canadian market. |