Research Guides: MGD421H5: Technology Entrepreneurship: Workshop Materials

MGD421 Workshop Materials

Workshop Slides
Slides used in the January, 2024 workshop.
Business Model Canvas with Mapped Library Databases
A 'mapping' of UofT library databases to the Business Model Canvas.
Checklist of Potential Sources of Market Research
Use this list to help you think about 'who cares' - who cares enough to collect, analyze, aggregate, publish or distribute data and insights about your market.
Free Resources Mapped to Business Model Canvas
Free, public websites mapped to the Business Model Canvas.
Keywords and Searching Tips
Some helpful tips on building a list of keywords and for improving your Google search results.

Blank Business Model Canvas
A blank business model canvas template.
Checklist for Evaluating Market Research
Not sure about what you've found in your research? Use this list to critically assess the value of the data or insights you've surfaced. Not all numbers are good ones!