Research guides: MGD421H5: Technology Entrepreneurship: Market Research: Core Databases

Core Databases for Market Research

IBISWorld Global Industry Research This link opens in a new window
Includes Canadian, US and global industry reports for a broad range of industries. Each report includes an outlook or forecast, a cost structure breakdown and statistics. Reports can be downloaded as PDF documents.

Global Market Information Database (GMID) (also known as Passport or Euromonitor)
Contains data and reports on consumers, markets, companies, and economies in over 350 markets and 207 countries. Includes consumer lifestyle trend & spending data, market size & forecasts for 300+ products, profiles and market shares for 3000+ consumer goods companies, AND source information for further research.

MarketResearch.com Academic This link opens in a new window
The academic version of this database includes market research reports for a broad range of industries and topics. Key publishers include Kalorama (life sciences), Simba (education & publishing), Freedonia (manufactured goods), and Packaged Facts (consumers and consumer packaged goods).
Frost & Sullivan This link opens in a new window
Frost & Sullivan provides access to international market and technology research and analysis in 15 major sectors ranging from healthcare and chemicals to telecom and transportation. This database is particularly useful for new and emerging technologies and markets.

The library's license for this content only permits reports and briefings to be viewed online; these can only be downloaded as a PDF on request. To do this, please contact librarian Helen Kula at helen.kula@utoronto.ca.

eMarketer PRO
Offers data and insights on digital marketing, social media, advertising, e-commerce and mobile. Coverage is global, with good Canadian content. Data is aggregated from third-party sources and eMarketer's own proprietary analysis. Use this tool to understand digital consumers and their use of apps and the Web.

The 'Benchmarks' section, available under the eMarketer PRO menu, offers useful performance and costing data to benchmark your app, e-commerce website, or digital campaign. Under the same menu, 'Numbers' provides historical trend data on topics ranging from ad spending to the sharing economy (not all geographies are covered).
Gartner
Garter offers technology-focused analysis, insights and forecasts for multiple industries, including healthcare (providers and payers). Use the Advanced Search option to filter by industry. Look for Hype Cycle, Cool Vendor, Market Analysis and other reports.
SimplyAnalytics
An easy-to-use application for creating customized thematic maps and business count tables. Offers access to Canadian and US census and business location data, and proprietary Canadian psychographic information from Environics.

Please note there are only 20 simultaneous users associated with this license. Select the guest account option at the bottom or log-in with a free personal account that allows you to save your work and customize your settings.

EMIS (Emerging Markets Information Service) This link opens in a new window
A database that contains market research reports from selected vendors, including TechNavio, BMI, GD, MarketLine and other specialized publishers.

Click on the blue 'Client login' button on the upper right-hand of the database and select all subscriptions. In the main search box, use the pull-down menu to select 'reports' and add additional filters such as date range or source type (e.g. 'Consultancies/Market Research Companies.' Reports can be downloaded as PDFs.