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Research Guides

JDM3619: Digital Media Distribution

A guide to business research tools available at UTL


In this workshop, we will be walking through the process of building a market landscape for a new venture using a fictional example. 

The goal is to highlight the strategies and resources that you can use in your own research for your own ventures and assignments for this course. The workshop and this guide will provide you with a roadmap to complete your own market research assignment for your venture. All the links you need for the workshop are included in this guide. 


Questions regarding entrepreneurship and market research can be directed to Chris Kim ( and for everything else, please contact the Music Library.

Course textbook