Your assignment requires you to write a comprehensive case and analysis. To do this, you need access to a wide variety of data, information, and analysis on the company and industry you are writing about. You will also need to find information on marketing models.
In addition to using the resources in this guide, you may wish to use the services at The BRIDGE to help you learn about research fundamentals.
This guide can be accessed at: https://guides.library.utoronto.ca/MGMD01
Use this guide for information on how to access and download:
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