This guide contains links to resources for the market research workshop, as well as workshop slides.
The left navigation includes links to further resources for market research, pharmacy subject focused databases and tools, and "grey literature" searching. These won't be covered in the workshop.
Questions related to searching the health sciences literature can be directed to Gerstein Science Information Centre staff at firstname.lastname@example.org.
Applied business research is the research you do to create a company, product, or service, rather than to conduct a research study or academic article. This kind of research is less well defined than traditional health sciences literature searching. For those who are used to the latter, it's worth pointing out that the business sources linked below are:
Typically, a report will focus on industry, company, or user/customer information. As shown in the diagram to the right, these categories often overlap. Resources in the Entrepreneurship guide are organized according to these categories.
U of T Libraries aims to select resources of the best quality. However, we recommend that you always assess the information you find before using it to make [business] decisions. The RADAR framework (Mandalios, 2013) is a tool to help guide your critical assessment of information sources. RADAR stands for:
For more databases available through U of T Libraries, visit the Entrepreneurship research guide via the left navigation.
Ask yourself: Who cares to collect this information? Is it of interest to the general public? What stakeholder groups would be represented? The following can be accessed via search engine. We recommend a tool like Google Advanced Search for better precision.
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