This guide contains links to resources for the market research workshop, as well as workshop slides.

The left navigation includes links to further resources for market research, pharmacy subject focused databases and tools, and "grey literature" searching. These won't be covered in the workshop.

If you have any questions about market research, please email Carey Toane at carey.toane@utoronto.ca or book a 30-miinute research consultation.

Questions related to searching the health sciences literature can be directed to Gerstein Science Information Centre staff at ask.gerstein@utoronto.ca.

For more databases available through U of T Libraries, visit the Entrepreneurship research guide via the left navigation.

Pricing information for medical procedures and services is typically made available via government agencies such as provincial health ministries or Medicare in the US. To find the cost of a procedure in various regions, search the following.

To find similar documentation for other Canadian provinces, search the web using keywords such as "health billing" "benefit code" and [province name].

Ask yourself: Who cares to collect this information? Is it of interest to the general public? What stakeholder groups would be represented? The following can be accessed via search engine. We recommend a tool like Google Advanced Search for better precision.

• •Academic/practitioner researchers (e.g. universities, hospitals)
  •Charities (e.g. Heart and Stroke Foundation)
  •Government (e.g. Health Canada, ON Ministry of Health)
  •Information bodies (e.g. CIHI, Statistics Canada)
  •Clinicians (e.g. cardiologists)
  •Patient advocacy groups (e.g. Canadian Heart Patient Alliance, The Heart Hub)
  •Professional associations (e.g. Canadian Cardiovascular Society, Medtech Canada, Global Medical Technology Alliance, Cdn Assoc of Manufacturers of Medical Devices)