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VPAA12H3: Developing Audience, Resources, and Community

A guide outlining various resources that you will need in order to complete your assignments for this course.

VPAA12H3: Developing Audience, Resources, and Community

Welcome to VPAA12H3 

This Libguide is meant to support the course, which is an introduction to the work involved in building and sustaining relationships with audiences, funders, and community, and the vital connections between marketing, development, and community engagement in arts and media organizations.

Learn about Annotated Bibliographies 

Developing Search Strategies 

How to find books 

How to find journal articles 

How to find newspaper and magazine articles 

Evaluating websites 



Art of the Pitch In-Person

Pitching is both an art and a skill that is valuable in a multitude of situations - whether you are an entrepreneur looking for investors or partners, a new professional looking to network and connect with your dream job, or whether you want to describe research that you’ve been working on over the last term. The art of pitching is an essential skill that requires a combination of research and persuasion skills, and asks you to connect with your empathy and soft skills to forge connections. Join Roundtable records to learn the “Art of the Pitch,” where you will get to practice understanding and consider the needs and interests of your target audience, as well as having a chance to craft a clear and concise message that will get you to where you want to be. Learn about the power of empathy, body language, tonality, crowd engagement and emphasis to develop your messaging, as well as learning about the importance of research and how the UTSC library can support your journey.


Paulina Rousseau, UTSC Library

Mariana Jardim, UTSC Library/The BRIDGE

Location: Catalyst Centre, EV Building

Date: Monday, February 12, 2024
Time: 1:00pm - 3:00pm
Register Here: